I just read an interesting article on the BBC’s website (in their Science & Environment section) and was surprised to see this little social gem at the end of the article:
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Explorers examine a crevasse on Lyman Glacier in 1916. (Photo courtesy of the United States Forest Service. Archived at the World Data Center for Glaciology, Boulder, CO.)
I do not know how long the BBC has relied on an outside site to host and hold conversations about their articles. I believe that BBC’s decision — or any site’s — to fracture their content stream by choice is a bad idea.
Why? Because it makes users have to leave their site — why would they want that — and log into another site just to read and post comments about an article. As some of us do not have Facebook accounts by choice (like me), it also means that they are alienating some people from the conversation. (more…)